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Easy on the App
Easy on the App
Client: GEICO
My Role: Art Director, Designer, Animator
I was tasked with rebranding the online presence of the GEICO app on social. In this role, I art directed, designed, and animated social media content to effectively promote the app and enhance its visibility across digital platforms.
Goal:
Utilizing the brand architecture as a jumping off point, I wanted the video to fit seamlessly within the easily recognizable GEICO brand, while incorporating social media elements and character design in a way that added to the aesthetic and motion of the cut.
Style Frames:
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